Change and Transition are Not the Same Thing in Innovation

Change and Transition are Not the Same Thing in Innovation

When an organization is facing a big change - the arrival of a new leader, a shift in strategy, rapid growth (or decline) - one often hears the well-worn reminder that “change is not an event, it is a process.”  Well-intended advice, perhaps, but not helpful.  It is not helpful because when change is at hand, hard work is needed, not sage advice.  It is not helpful because with all new pressures, we have to focus on the work, not words.

And it is not helpful, most precisely, because it is not true. 

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