OpenDor Media Reaches Young Jews Through Growing Network of Jewish Voices Online

The Mayberg Foundation's longstanding partnership with OpenDor Media (ODM)—dating back to 2011 when the Mayberg Foundation supported Jerusalem U's early pro-Israel content and classroom resources—continues to evolve alongside ODM's mission to meet young Jews where they are. What began with annual grants for Israel-focused education has grown through key milestones: Jerusalem U's 2020 rebrand to ODM with broader Jewish outreach (including our funding of the JEIC collaboration on a Jewish spirituality video series), post-October 7 emergency response content to counter anti-Israel propaganda, and now a new three-year grant fueling expanded content, including Amplified.

Amplified builds on ODM's ecosystem of brands—Unpacked, Unpacked for Educators (evolved from Jerusalem U's teaching tools), and ConnectED—to empower 66 authentic content creators spanning antisemitism advocacy, allied voices, Israel/Zionism, history/culture, and Jewish spirituality. Led by former MTV executive Lauren Forman, Amplified provides strategic guidance, production support, and peer community, driving 94M+ engagements (up 494%), 3.8M followers gained, and 8.3M+ combined followers as Jewish creators like Tal Oran, AKA thetravelingclatt (increasing from 1,900 to 205K Instagram followers), as well as Arab and Christian allies like Gaza-born activist Hamza Howidy, scale their impact.

At a recent partner briefing attended by Managing Director Amanda Mizrahi and Director of Marketing and Communications Rina Schiff, EVP Dr. Noam Weissman shared creator testimonials from creators like Howidy—“Before Amplified, I never considered being an activist on Instagram. Now I'm an activist”—and Jewish educator Netta Asner, who called it “such a gift” for clarifying her mission and sparking collaborations that bring students to her courses. This cohort averaged 415% follower growth, generating 16M engagements.

Looking ahead, ODM's ISRAEL21c acquisition and Digital Ambassadors program (launched August 2025 with 29 students) feed Amplified's expansion, including the Covenant Alliance to reach Christian conservatives. ODM has an ambitious goal of expanding Amplified from 130 members and 8 million total reach in 2026 to 202 members and 15 million total reach by 2028.

“We are very proud of what our decade-plus partnership with OpenDor Media has achieved,” said Mayberg Foundation Managing Director Amanda Mizrahi. “Their explosive growth shows what happens when you take bold philanthropic risks together—advancing our shared mission of connecting Jews around the world through authentic Jewish content.”