The Challenge
If you wanted to have the greatest influence on the direction of the Jewish people, whom should you target? The Jewish mother, that’s who. In 2008, Manette Mayberg and several other Jewish women from different walks of life, affiliations, observance, and ages began a powerful dialogue. They agreed that it was time to empower and inspire women with the rich beauty of their Jewish heritage, and Momentum (formerly JWRP) was born.

The Impact
Momentum’s flagship program is an eight-day journey through Israel. Momentum offers more than a tour of Israel; it is an opportunity to deeply explore ourselves. Thousands of women from 21 different countries have already experienced this life-changing trip, paying only their own airfare, and returning home with the best gift of all—a deep, eternal connection to Israel, a profound kinship with each other, and a heart filled with Jewish values.

What's Next?
Thousands of women and hundreds of men have already experienced the spirit-building power of Momentum’s programs and it is our goal to make the opportunity available to thousands more. Momentum is honored to have The Israeli Ministry of Diaspora Affairs as their newest partner, expanding the reach to even more organizations in more countries. With their help, this project is quickly turning into a movement!

Learn more about Momentum

At the core of Momentum, said Mayberg, are three goals: first, to connect Jewish women to their Jewish legacy; second, to connect them to the land of Israel and the Israel Defense Forces; and third, to understand the communal responsibility they carry as a Jewish woman.
— Baltimore Jewish Times